Mobile Application Market by Store Type (Google Play Store, Apple iOS Store and Others), Application (Gaming, Music & Entertainment, Health & Fitness, and Others)and Geography - Global Industry Analysis, Opportunities and Forecast up to 2026

The global mobile application market size was valued at $173.31 billion in 2020, and is projected to reach $351.34 billion by 2026, growing at a CAGR of 12.5% during the forecast period.

• The mobile application market is expected to witness significant growth in the future due to an upsurge in the number of mobile application buyers, availability of low-cost data plans from telecom operators, and the rise in customer base for the e-commerce industry that are accelerating mobile application downloads across all platforms.

• Additionally, the unprecedented rise in internet penetration and resulting data usage, especially in developing countries such as India, China, and Brazil is the major factor which creates ample opportunities for the mobile application market growth.

• However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are the factors restraining the market.

Mobile applications are the different types of software applications that are designed to run on various smartphones, tablets, and computer tablets. Mobile applications frequently serve to provide users with similar services to those accessed on PCs. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. The primary goal of mobile application is to help users to connect them to internet services by enabling them to use the internet on their portable devices.

By Store Type, the Google Play Store Segment is Projected to Strong Presence in the Global Market

The Google Play Store segment is expected to have a huge demand in the market revenue during the forecast period. Moreover, in terms of the number of downloads, the Google Play store segment accounted for the highest share and is anticipated to continue its dominance. Also, there has been a massive growth in Android smartphone sales over the past few years, with many new competitors such as OnePlus and Xiaomi Corp. challenging the existing and leading players such as Samsung and iPhone. The emergence of new Android smart phone manufacturers has led to the introduction of a wide range of mobile applications on Google's Play Store.  The introduction of a wide range of mobile applications, coupled with a huge consumer base ensures a strong growth prospect for Google Play store over the forecast period.

By Geography, Asia Pacific Region Dominates by Being the Largest Market for Mobile Applications

Asia Pacific is expected to dominate the regional market thereby giving the potential region with a huge margin in terms of internet penetration and smart phone adoption. India and China are anticipated to remain the major markets, offering strong growth opportunities to all participants across the mobile application ecosystem. Furthermore, growing disposable income coupled with government initiatives such as Digital India is expected to favorably impact regional market growth in the forthcoming years. Moreover, the availability of low-cost mobile data usage packs and advancement in networking are other key growth boosters in regional growth.

List of the Key Players Profiled in the Market Include:
• Apple, Inc.
• Amazon.com, Inc.
• Microsoft Corporation
• Google LLC
• Intellectsoft LLC
• Hewlett Packard Enterprise
• Cognizant Technology Solutions Corporation
• Broadcom Inc. (CA Technologies)
• China Mobile Ltd.
• IBM Corporation
• Gameloft SE
• Netflix Inc.
• QBurst
• Softeq Development Corporation
• Sourcebits, Inc.
• Verbat Technologies
• WillowTree Apps, Inc,
• Ubisoft Entertainment

What Can be Explored with this Research Report:
• Understand the key trends that will drive the market, challenges it faces in the current market scenario.
• Identify growth opportunities.
• Porter’s five force analysis.
• In-depth analysis of market segments, and regions/countries predicted to observed promising growth.
• Historical and forecast size of the market in terms of revenue (USD Million).
• Company profiling with key products and solution offerings, key financial information, SWOT analysis, and business strategies adopted.

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Store Type:
• Google Play Store
• Apple iOS Store
• Others

Market by, Application:
• Gaming
• Music & Entertainment
• Health & Fitness
• Social Networking
• Retail & e-Commerce
• Travel & Hospitality
• Education & Learning
• Other Applications

Market by, Geography:
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Table Of Content

1 Market Overview           
    1.1 Introduction       
    1.2 Research Objectives      
    1.3 Market Segmentation      
    1.4 Stakeholders       
    1.5 List of Acronyms       
             
2 Executive Summary           
             
3 Research Methodology          
    3.1 Identification of Data      
    3.2 Evaluation of Market Dynamics     
    3.3 Collaboration of Data      
    3.4 Verification and Analysis      
    3.5 Data Sources       
    3.6 Assumptions       
             
4 Market Dynamics           
    4.1 Market Drivers       
            4.1.1 Rising Adoption Rate of Smart Devices
            4.1.2 Increasing Customer Base for the E-commerce Industry
    4.2 Market Restraints       
            4.2.1 Uncertainty of Enterprises in Developing their Own Applications
    4.3 Market Opportunities      
            4.3.1 Increase in Adoption of IoT Technology
    4.4 Market Challenges       
            4.4.1 Lack of High-speed Connectivity in Developing & Undeveloped Regions
    4.5 Impact of COVID-19 on Mobile Application Market    
             
5 Porter's Five Force Analysis          
    5.1 Bargaining Power of Suppliers      
    5.2 Bargaining Power of Buyers      
    5.3 Threat of New Entrants      
    5.4 Threat of Substitutes      
    5.5 Competitive Rivalry in the Market     
             
6 Global Mobile Application Market by, Store Type        
    6.1 Overview       
    6.2 Google Play Store       
    6.3 Apple iOS Store       
    6.4 Others         
             
7 Global Mobile Application Market by, Application        
    7.1 Overview       
    7.2 Gaming        
    7.3 Music & Entertainment      
    7.4 Health & Fitness       
    7.5 Social Networking       
    7.6 Retail & e-Commerce      
    7.7 Travel & Hospitality       
    7.8 Education & Learning      
    7.9 Other Applications       
             
8 Global Mobile Application Market by, Geography        
    8.1 Overview       
    8.2 North America       
    8.3 Europe        
    8.4 Asia Pacific       
    8.5 South America       
    8.6 Middle East & Africa      
             
9 Key Developments           
             
10 Company Profiling           
    10.1 Apple, Inc.       
            10.1.1 Business Overview
            10.1.2 Product/Service Offering
            10.1.3 Financial Overview
            10.1.4 SWOT Analysis
            10.1.5 Key Activities
    10.2 Amazon.com, Inc.       
    10.3 Microsoft Corporation      
    10.4 Google LLC       
    10.5 Intellectsoft LLC       
    10.6 Hewlett Packard Enterprise      
    10.7 Cognizant Technology Solutions Corporation    
    10.8 Broadcom Inc. (CA Technologies)     
    10.9 China Mobile Ltd.       
    10.10 IBM Corporation        
    10.11 Gameloft SE       
    10.12 Netflix Inc.       
    10.13 QBurst        
    10.14 Softeq Development Corporation     
    10.15 Sourcebits, Inc.       
    10.16 Verbat Technologies      
    10.17 WillowTree Apps, Inc,       
    10.18 Ubisoft Entertainment