Events and Exhibition Market by Type (Business-to-Consumer (B2C), Business-to-Business (B2B), Mixed/Hybrid), Revenue Stream (Services, Sponsorship Fee, Exhibitor Fee, Entrance Fee), End User, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

Events and Exhibition Market Size

The global events and exhibition market size was valued at $41.93 billion in 2024 and is projected to reach $54.60 billion by 2030, growing at a CAGR of 4.5% during the forecast period.

Events and Exhibition Overview

The events and exhibition market is a dynamic and expansive industry that revolves around the planning, organization, and execution of various events and exhibitions. This sector caters to a diverse range of gatherings, including trade shows, conferences, conventions, expos, and other public or private events. It serves as a platform for businesses, industries, and individuals to showcase products, services, innovations, and ideas to a targeted audience. Events and exhibitions facilitate networking, knowledge exchange, and business collaborations. Professionals in this industry, including event planners, organizers, and exhibitors, work collectively to create engaging and immersive experiences for attendees. The market is characterized by creativity, strategic planning, and the utilization of technology to enhance the impact of events, making it a vital component in the global business landscape.

Events and Exhibition Market Trends

• The events and exhibition market is expected to witness significant growth in the future due to the growing demand for experiential marketing, increasing globalization and business expansion, and the rising advancements in event technologies.
• Additionally, the rising corporate budgets for events and exhibitions, strategic brand building and promotion, and the increasing adoption of geo-cloning for exhibition organizers are the prominent factors driving the growth of the events and exhibition market.
• However, the security risks and cyber threats, stringent regulatory compliance, and the shortage of skilled event professionals are restraining the market growth.
• On the contrary, the increased focus on health and safety protocols, increasing growth of consumer goods, and rising customization and personalization trends are creating opportunities for market growth.

Impact of COVID-19 on the Events and Exhibition Market

With restrictions on public gatherings and travel, many scheduled events were canceled, postponed, or transitioned to virtual formats. The restrictions on physical interactions led to a decline in footfall for exhibitions and conferences, affecting revenue streams for organizers, exhibitors, and venue operators. The sudden shift to virtual events brought about technological challenges and a learning curve for the industry. Event professionals had to adapt swiftly to new digital platforms to ensure business continuity. The economic uncertainty during the pandemic also led to reduced corporate budgets for events. Despite these challenges, the crisis spurred innovation, with the industry exploring hybrid event models that combine in-person and virtual elements. Health and safety considerations became paramount, influencing event design and logistics. The lasting impact of COVID-19 on the events and exhibition market involves a transformed landscape, increased reliance on technology, and a redefined approach to engaging audiences in a post-pandemic era.

By Type, the Business-to-Business (B2B) Segment is Expected to Hold a Significant Market Share in the Events and Exhibition Market

The business-to-business (B2B) segment is expected to hold a significant market share in the events and exhibition market during the forecast period owing to its unique nature and the strategic advantages it offers to businesses. In the B2B landscape, face-to-face interactions play a pivotal role in building and strengthening professional relationships. Events and exhibitions provide a platform for companies to showcase their products, services, and innovations to a targeted and relevant audience. These gatherings offer a direct and tangible experience, allowing B2B businesses to engage with potential clients, partners, and industry stakeholders in a personalized manner. Networking opportunities at B2B events are invaluable, fostering collaboration, lead generation, and knowledge exchange. Moreover, the complexity of B2B transactions often requires in-depth discussions, negotiations, and demonstrations that are best facilitated in a physical or virtual event setting. Furthermore, the B2B segment recognizes events and exhibitions as strategic tools for brand positioning, market research, and staying abreast of industry trends, contributing to the continuous and high demand for such engagements within this business context.

By Geography, the European Region Attributes for the Largest Market Revenue

European region attributes for the largest market revenue due to various factors that contribute to its dynamic and diverse landscape. Europe hosts a multitude of industries, including technology, fashion, automotive, and healthcare, each seeking platforms to showcase innovations, network, and engage with a broad audience. The region's rich cultural heritage and historical significance make it an attractive destination for international events and conferences. Moreover, the presence of numerous global business hubs, such as London, Paris, Berlin, and Frankfurt, drives the demand for corporate events and trade shows. The European Union's commitment to promoting collaboration and business interactions further amplifies the need for events that facilitate cross-border partnerships. Additionally, the growing emphasis on sustainability and environmental consciousness aligns with the events industry's efforts to adopt eco-friendly practices. This confluence of factors, coupled with a tech-savvy population and robust infrastructure, fuels the continuous and substantial demand for events and exhibitions in the European region.

• For instance, the UEFA European Tournament, the quadrennial international men's football championship organized by UEFA, will see its 17th edition known as UEFA Euro 2024. Germany is set to host the event, which is scheduled to unfold from June 14 to July 14, 2024. With fan bases spanning the globe, these teams and players present a significant opportunity for the event market in the country by hosting football tournaments.

Key Target Audience:

• Technology and Service Providers
• Government and Regulatory Bodies
• Marketing and Promotion Agencies
• Event Planners and Organizers
• Exhibitors and Sponsors
• Venue Owners and Operators
• Industry Associations and Trade Groups
• Investors and Financial Institutions

List of the Key Players Profiled in the Report Includes:

• Fiera Milano SpA
• Deutsche Messe AG
• Messe Frankfurt GmbH
• MCH Group AG
• GL Events
• Koelnmesse GmbH
• Messe Dsseldorf GmbH
• RELX Plc
• Viparis Holding
• Comexposium Group
• Informa
• Messe Munchen GmbH

Key Developments:

• In July 2023, MCH Group in collaboration with Bauer Baumschulen and StadtKonzeptBasel, unveiled a project with dual benefits. Firstly, the trees strategically positioned in planters aim to offer shade and enhance the microclimate of the square positively. Secondly, the incorporation of seating elements is designed to create a more welcoming and inviting atmosphere, encouraging people to stay and enjoy the space..

Market Segmentation:

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Type:

• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Mixed/Hybrid

Market by, Revenue Stream:

• Services
• Sponsorship Fee
• Exhibitor Fee
• Entrance Fee

Market by, End User:

• Automotive and Transportation Sector
• Consumer Goods and Retail Sector
• Entertainment
• Hospitality Sector
• Industrial
• Real Estate and Property
• Other End Users

Market by, Geography:

The events and exhibition market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

What Can be Explored with this Research Report:

• Understand the key trends that will drive the market and the challenges it faces in the current market scenario
• Identify growth opportunities
• Porter’s five force analysis
• In-depth analysis of market segments, and regions/countries predicted to observe promising growth
• Historical and forecast size of the market in terms of revenue (USD Million)
• Company profiling with key products and solution offerings, key financial information, SWOT analysis, and business strategies adopted

Table Of Content

1 Market Introduction 
 1.1 Market Definition 
 1.2 Research Scope and Segmentation 
 1.3 Stakeholders 
 1.4 List of Abbreviations 
 
2 Executive Summary 
 
3 Research Methodology 
 3.1 Identification of Data 
 3.2 Evaluation of Market Dynamics 
 3.3 Collaboration of Data 
 3.4 Verification and Analysis 
 3.5 Research Approach 
 3.6 Data Sources and Assumptions 
 
4 Market Dynamics 
 4.1 Market Drivers 
 4.2 Market Restraints 
 4.3 Market Opportunities 
 4.4 Market Challenges 
 4.5 Impact of COVID-19 on the Events and Exhibition Market 
 
5 Porter's Five Force Analysis 
 5.1 Bargaining Power of Suppliers 
 5.2 Bargaining Power of Buyers 
 5.3 Threat of New Entrants 
 5.4 Threat of Substitutes 
 5.5 Competitive Rivalry in the Market 
 
6 Global Events and Exhibition Market by, Type 
 6.1 Overview 
 6.2 Business-to-Consumer (B2C) 
 6.3 Business-to-Business (B2B) 
 6.4 Mixed/Hybrid 
 
7 Global Events and Exhibition Market by, Revenue Stream 
 7.1 Overview 
 7.2 Services 
 7.3 Sponsorship Fee 
 7.4 Exhibitor Fee 
 7.5 Entrance Fee 
 
8 Global Events and Exhibition Market by, End User 
 8.1 Overview 
 8.2 Automotive and Transportation Sector 
 8.3 Consumer Goods and Retail Sector 
 8.4 Entertainment 
 8.5 Hospitality Sector 
 8.6 Industrial 
 8.7 Real Estate and Property 
 8.8 Other End Users 
 
9 Global Events and Exhibition Market by, Geography 
 9.1 Overview 
 9.2 North America 
 9.2.1 US
 9.2.2 Canada
 9.2.3 Mexico
 9.3 Europe 
 9.3.1 Germany
 9.3.2 France
 9.3.3 UK
 9.3.4 Italy
 9.3.5 Spain
 9.3.6 Rest of Europe
 9.4 Asia Pacific 
 9.4.1 China
 9.4.2 Japan
 9.4.3 India
 9.4.4 South Korea
 9.4.5 Australia
 9.4.6 New Zealand
 9.4.7 Rest of Asia Pacific
 9.5 South America 
 9.5.1 Brazil
 9.5.2 Argentina
 9.5.3 Chile
 9.5.4 Rest of South America
 9.6 Middle East & Africa 
 9.6.1 UAE
 9.6.2 Saudi Arabia
 9.6.3 Qatar
 9.6.4 Iran
 9.6.5 South Africa
 9.6.6 Rest of Middle East & Africa
 
10 Key Developments 
 
11 Company Profiling 
 11.1 Fiera Milano SpA 
 11.1.1 Business Overview
 11.1.2 Product/Service Offering
 11.1.3 Financial Overview
 11.1.4 SWOT Analysis
 11.1.5 Key Activities
 11.2 Deutsche Messe AG 
 11.3 Messe Frankfurt GmbH 
 11.4 MCH Group AG 
 11.5 GL Events 
 11.6 Koelnmesse GmbH 
 11.7 Messe Dsseldorf GmbH 
 11.8 RELX Plc 
 11.9 Viparis Holding 
 11.10 Comexposium Group  
 11.11 Informa 
 11.12 Messe Munchen GmbH