Air Purifier Market by Type (In-duct/Fixed, Standalone/Portable), Technology, Clean Air Delivery Rate (CADR), Sales Channel, End User, and Geography - Global Industry Analysis, Opportunities and Forecast up to 2030

Air Purifier Market Size
The global air purifier market size was valued at $12.77 billion in 2024 and is projected to reach $24.41 billion by 2030, growing at a CAGR of 11.4% during the forecast period.

Air Purifier Market Overview
An air purifier is a device designed to improve indoor air quality by removing contaminants from the air within a room or enclosed space. It operates by drawing in air, passing it through a series of filters or purification technologies, and then releasing cleaner air back into the environment. Common filtration methods include HEPA filters, which trap particles such as dust, pollen, and pet dander, and activated carbon filters, which absorb odours and volatile organic compounds (VOCs). Some advanced air purifiers also incorporate ultraviolet (UV) light or ionization technologies to neutralize bacteria, viruses, and other microorganisms. The primary purpose of an air purifier is to reduce airborne pollutants, which can help alleviate allergies, asthma, and other respiratory conditions, while also creating a healthier and more comfortable living or working environment.

Air Purifier Market Dynamics
• The air purifier market is expected to witness significant growth in the future due to increasing awareness of indoor air quality and its health impacts, rising prevalence of respiratory diseases and allergies, and growing urbanization and industrialization leading to higher pollution levels.
• Additionally, the technological advancements in air purification technologies, government regulations and initiatives promoting clean air solutions, and expansion in emerging markets with growing urban populations are the prominent factors driving the growth of the market.
• However, the high cost of advanced air purifier models, limited awareness and adoption in certain developing regions, and maintenance and operational costs associated with air purifiers are restraining the market growth.
• On the contrary, the development of affordable and energy-efficient air purifier models, increasing demand for smart and connected air purifiers with advanced features, and integration of air purifiers in HVAC systems for broader applications are creating opportunities for market growth.
  
By Technology, the High Efficiency Particulate Air (НЕРА) Segment Constitutes Immense Share with Air Purifier Market
The high efficiency particulate air segment holds a significant share within the air purifier market owing to the effectiveness and reliability these devices offer in improving indoor air quality. HEPA filters are known for their ability to capture a wide range of airborne particles, including dust, pollen, pet dander, mold spores, and other allergens, which are major contributors to respiratory issues and allergies. This capability makes HEPA air purifiers particularly appealing to consumers who prioritize clean and allergen-free air in their homes, workplaces, and other indoor environments. As awareness of indoor air quality grows and more people seek solutions to reduce the impact of pollutants on health, HEPA air purifiers have become increasingly popular. Their proven performance in removing airborne contaminants and their ability to provide relief for individuals suffering from asthma and allergies further bolster their demand. Moreover, advancements in HEPA filtration technology, coupled with the development of quieter and more energy-efficient models, continue to drive the market forward, making HEPA air purifiers a preferred choice for those seeking effective and reliable air purification solutions.
• According to the World Health Organization (WHO), Household air pollution-related illnesses result in around 4 million premature deaths annually.

By Geography, Asia Pacific is Projected to Show Strong Presence in the Air Purifier Market
Asia Pacific is anticipated to show a robust presence during the forecast period due to the larger population with increasing disposable income, rapid urbanization, and industrialization have led to higher levels of air pollution across many urban centers, prompting individuals and businesses to seek effective solutions to improve indoor air quality. This trend is compounded by increasing awareness among the population regarding the health risks associated with poor air quality, such as respiratory illnesses and allergies. Additionally, a growing middle class with higher disposable incomes in countries like China, India, and South Korea has fuelled consumer spending on products that enhance living standards and health, including air purification systems. Moreover, stringent government regulations and initiatives aimed at curbing pollution and promoting environmental sustainability have further boosted the adoption of air purifiers. As urban populations continue to grow and environmental concerns intensify, the demand for air purifiers in the Asia Pacific region is expected to remain robust, driving innovation and market expansion in the coming years.
• According to the World Health Organization (WHO), air pollution remains a critical issue in China, with sources such as industry, transportation, and household fuel use contributing to harmful fine particles.

Key Target Audience:
• Residential consumers
• Commercial property owners and managers
• Healthcare facilities and hospitals
• Educational institutions

List of the Key Players Profiled in the Report Includes: 
• Carrier
• Dyson
• Honeywell International, Inc.
• IQAir
• Koninklijke Philips N.V
• LG Electronics
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Sharp Electronics Corporation
• Unilever PLC
• Whirlpool Corporation
• Alen Corporation
 
Recent Developments:
• In April 2024, LG Electronics Canada (LG) is excited to introduce the LG PuriCare(TM) 360deg HIT Air Purifier to the Canadian market. This advanced air purifier is equipped with a highly efficient True HEPA filter that ensures comprehensive air purification and employs a unique 360-degree filtration method for enhanced air cleanliness. The LG PuriCare(TM) 360deg HIT Air Purifier boasts ultra-quiet operation and a sleek, compact design.
• In February 2023, Carrier has unveiled its Carbon Air Purifier with UV as the latest addition to its Healthy Homes collection in North America. This innovative system provides air purification designed to minimize unwanted odors, volatile organic compounds, and common household gases from indoor air.

Market Segmentation:
The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Type: 
• In-duct/Fixed
• Standalone/Portable
 
Market by, Technology: 
• Activated Carbon
• Electrostatic Precipitator (ESPs)
• High Efficiency Particulate Air (НЕРА)
• lon and Ozone Generators
• Other Technologies
 
Market by, Clean Air Delivery Rate (CADR): 
• Dust
• Pollen
• Smoke

Market by, Sales Channel:
• Direct Sales
• Discount Stores
• Hypermarkets/Supermarkets
• Online Retailers 
• Speciality Stores
• Other Sales Channels

Market by, End User: 
• Residential
• Industrial
• Commercial

Market by, Geography:
The air purifier market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:
• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis
• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis
• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis
• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:
The report “Global Air Purifier Market: Industry Analysis, Opportunities and Forecast up to 2030” by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:
• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.
• Analysis of the market structure by identifying various segments and sub-segments of the market.
• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.
• Understand major player profiles in the market and analyze their business strategies.
• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.

Table Of Content

1 Market Introduction            
    1.1 Market Definition         
    1.2 Research Scope and Segmentation       
    1.3 Stakeholders         
    1.4 List of Abbreviations        
               
2 Executive Summary             
               
3 Research Methodology            
    3.1 Identification of Data        
    3.2 Data Analysis         
    3.3 Verification         
    3.4 Data Sources         
    3.5 Assumptions         
               
4 Market Dynamics             
    4.1 Market Drivers         
    4.2 Market Restraints         
    4.3 Market Opportunities        
    4.4 Market Challenges         
               
5 Porter's Five Force Analysis            
    5.1 Bargaining Power of Suppliers        
    5.2 Bargaining Power of Buyers        
    5.3 Threat of New Entrants        
    5.4 Threat of Substitutes        
    5.5 Competitive Rivalry in the Market       
               
6 Global Air Purifier Market by, Type           
    6.1 Overview         
    6.2 In-duct/Fixed         
    6.3 Standalone/Portable        
               
7 Global Air Purifier Market by, Technology          
    7.1 Overview         
    7.2 Activated Carbon         
    7.3 Electrostatic Precipitator (ESPs)       
    7.4 High Efficiency Particulate Air (НЕРА)       
    7.5 lon and Ozone Generators        
    7.6 Other Technologies         
               
8 Global Air Purifier Market by, Clean Air Delivery Rate (CADR)         
    8.1 Overview         
    8.2 Dust          
    8.3 Pollen          
    8.4 Smoke          
               
9 Global Air Purifier Market by, Sales Channel          
    9.1 Overview         
    9.2 Direct Sales         
    9.3 Discount Stores         
    9.4 Hypermarkets/Supermarkets        
    9.5 Online Retailers         
    9.6 Speciality Stores         
    9.7 Other Sales Channels        
               
10 Global Air Purifier Market by, End User           
    10.1 Overview         
    10.2 Residential         
    10.3 Industrial          
    10.4 Commercial         
             10.4.1 Healthcare Facilities
             10.4.2 Hospitality
             10.4.3 Laboratories
             10.4.4 Offices 
             10.4.5 Retail Shops (Mercantile)
             10.4.6 Schools & Educational Institutions
             10.4.7 Transport 
             10.4.8 Other End Users
               
11 Global Air Purifier Market by, Geography          
    11.1 Overview         
    11.2 North America         
             11.2.1 US 
             11.2.2 Canada 
             11.2.3 Mexico 
    11.3 Europe          
             11.3.1 Germany 
             11.3.2 France 
             11.3.3 UK 
             11.3.4 Italy 
             11.3.5 Spain 
             11.3.6 Rest of Europe
    11.4 Asia Pacific         
             11.4.1 China 
             11.4.2 Japan 
             11.4.3 India 
             11.4.4 South Korea
             11.4.5 Australia 
             11.4.6 New Zealand
             11.4.7 Rest of Asia Pacific
    11.5 South America         
             11.5.1 Brazil 
             11.5.2 Argentina
             11.5.3 Chile 
             11.5.4 Rest of South America
    11.6 Middle East & Africa        
             11.6.1 UAE 
             11.6.2 Saudi Arabia
             11.6.3 Qatar 
             11.6.4 Iran 
             11.6.5 South Africa
             11.6.6 Rest of Middle East & Africa
               
12 Key Developments             
               
13 Company Profiling             
    13.1 Carrier          
             13.1.1 Business Overview
             13.1.2 Product/Service Offering
             13.1.3 Financial Overview
             13.1.4 SWOT Analysis
             13.1.5 Key Activities
    13.2 Dyson          
    13.3 Honeywell International, Inc.        
    13.4 IQAir          
    13.5 Koninklijke Philips N.V        
    13.6 LG Electronics         
    13.7 Panasonic Corporation        
    13.8 Samsung Electronics Co., Ltd.        
    13.9 Sharp Electronics Corporation        
    13.10 Unilever PLC         
    13.11 Whirlpool Corporation        
    13.12 Alen Corporation